The Role of Modern Communication Technologies in Enriching the Media Content

Abstract

This study discusses the role of modern communication technologies in enhancing media content by expanding its reach and increasing interaction with it. It focuses on Augmented Reality (AR) Technology for its significance in enriching the media experience across various news, cultural, medical, and entertainment content. The study provides definitions of AR technology, outlines its evolution stages and characteristics, starting from simple and limited applications to becoming part of people's daily experiences through smartphones and other devices. It also highlights the similarities and differences between AR and VR (Virtual Reality) technologies, and finally, presents examples of experiences from international and Arab media institutions that have utilized AR technology.