The Role of Marketing Knowledge in Reducing Marketing Deception: A Survey Study of the Opinions of Selected Customers of some Tourism Companies in Mosul city

Abstract

The research dealt with marketing knowledge in its dimensions: knowledge of service, knowledge of promotion, and knowledge of the customer, and aimed to diagnose the extent of its availability in service companies to reduce marketing deception. Tourism companies in the city of Mosul were chosen to conduct the field aspect, as the research sample included (90) customers from tourism companies in the city of Mosul.

The researchers adopted the questionnaire form as the main tool for collecting field data, and this data was analyzed using frequency distributions, percentages, arithmetic means, standard deviations, hypothesis testing, and correlation and influence between the research variables. The researchers reached a set of conclusions and recommendations that are related to the problem of the study.